Two Types of User Motivation: Design to Satisfy - grossgook1951

To be sure, every designer — likewise as some creative individual — wishes to make something in demand by stacks of users, preferably along a regular basis. In that location is a aggroup of creators who claim that they are interested in the process or the fact of creation and don't care roughly the further living of the product, still, it's incredibly tiny if compared to the number of people who want to see the results of their creative work usable, useful and regularly put-upon. One of the distinguish factors to attain this goal is knowing the final users and ways to motivate them. And then, today let's take some other little journey to the psychology of users, this prison term concentrating on types of motivation and their influence on design solutions.

What is motive?

Basically, motivating is the full term coming from psychological science and transaction with behavior. This conception describes something that makes populate do particular actions giving ad hoc reasons for these actions or needs. Motivation is the force that gives people motives, defined in the Merriam-Webster dictionary as «something (as a need or desire) that causes a person to move». According to professor of psychology J. Nevid, «The term motivation refers to factors that activate, mastermind, and sustain end-directed behavior… Motives are the «whys» of behavior — the needs or wants that drive out behavior and explain what we do. We don't actually observe a motive; preferably, we infer that one exists founded happening the behavior we observe.» (Nevid J., Psychological science: Concepts and applications. 2013)

Motivation appears on the crossroads of biological, cognitive, ethnic, and passionate factors, that whol jointly influence its strength and behavior it stimulates. Three basic features which could describe the motivation of any kind are the succeeding:

• Energizing — the decision to aerate the particular type of behavior, much stimulated by formulating a particular goal or achievement
• Persistence — the mogul of effort which is appropriated in a short-condition or long-terminus perspective to achieve a particular end
• Intensity — the level of concentration and desire applied away a somebody to achieve the goal

Why is it important for designers to interpret the types and mechanisms of motive? Because it shows the straight-from-the-shoulder way how to give the product correspondent to users' expectations and solving users' pains. The product, which is designed, tooshie be extremely helpful, but to learn that, the exploiter should be motivated to try. And design, being the part of the product, which is both functionally and emotionally beseeching, is the first and powerful way to give a user the reason to try the app or web site.

Cardinal basic types of motivation

There are two senior directions of how motivation evolves and they deeply influence the decision-qualification process. In low, they are based on what is the source when «Why would I do that?» appears and encourages us to act: some of these reasons come from the outer world patc the others are found inside ourselves. On that ground, psychologists delimitate extrinsic and intrinsic motive.

Extrinsic motivation

This term unites the group of factors that get along from outer sources. These motives can come from mob, professional environment, competitions, contests, etc. The motives of this sort promote the somebody to hand with the outmost cosmos of new people Eastern Samoa there is atomic number 102 other way to achieve particular goals. It substance that they involve the diversity of social reasons as well as stereotypes. Cultural backclot, old age and gender, level of education, res publica of mansion house, faith, and family status — these and many other factors can form and correct the reasons coming from outside and motivation hoi polloi to communicate and behave this or that agency. In the immense majority of cases, extrinsic motivation is a seek for reward, which can be tangible (money, prizes, diplomas, certificates, trophies, medals, etc.) and intangible (praise, support, recognition, etc.). The situation of the competition itself presents a strong extrinsic motivating: some of us are more motivated with not the treasure we get but purely with the savvy that we won the others. Furthermore, this factor can suit even stronger in the event when there is direct support from others like friends or followers.

These factors should be the object of thorough research for UX designers arsenic they actually lay out the doors opening the digital products to the world. Need via rewards has been widely used in all kinds of games — without it for many users, a gritty usually doesn't make over sensation — it should present the true goal which is achievable and stimulates persistence in the process of getting it. The wide invasion of the internet technologies and social networking added the element of constant competition with others strengthening the power of outer sources of motivation.

However, this mechanism of attracting and retaining users is applied in the variety of digital products now, including those which are far from games in their traditional understanding. When you are marked as the most loyal customer or are secure to be given a discount in pillowcase of the particular purchase; when you get the certificate via the online educational platform of which you can boast to your friends via mixer networks; when you are marked as the top writer or top contributor on the blog political program, and thusly on soh forth — all that thrust presents the signs of extrinsic motivation. And that's swell: that's just the way to make precise activities reasoned, which is crucial for most users. The trick is to witness which understanding works for this particular interview.

Hydra Battle App based connected the extrinsic motives of winning the battle and getting rewards

Intrinsic Motivation

This is another side of the coin: that set of motives and stimuli comes dead from the interior world of the person. These are the motives that are formed by the wishes and needs the person has due to their intelligence, soul, and warmness. These are the motives that can be much harder to happen and empathise, only much longer to work successfully.

Intrinsic motivation is the interior engine moving a person to ego-improvement whatever it could mean. In fact, people are born with this deman and wish, which gets a higher level of exploitation when the person satisfies basic needs like food and protection and goes to the incoming stages in the hierarchy of needs. It's uncolored for us to wish to try new things, to accept new challenges, to try our own abilities and gifts, to feel satisfaction from getting new noesis and mastering new skills. This type of motivation is a great deal stronger than the former American Samoa it comes from what nature the person has and what personal likes or dislikes go by the decision-making process. In mundane terms, we often call this type of motivation «interest» or «desire» which becomes a significant factor for retaining users. And it's a long-familiar factor that the simple explanation: «I do it fair because it's riveting» is one of the strongest motives which posterior only exist. It moves the user to act because of the subject of the bodily function itself rather than reward operating room recognition.

Wedding party Deviser settled happening the essential motivation to optimise personal feat in organization of the effect

Toonie Alarm combining intrinsic motive (getting au fait time) and extrinsic need (getting stickers every bit rewards)

By getting the knowledge about the quarry audience at the stage of drug user research, designers can analyze which types of motives and which combinations will work for the specific users.

Building motivation with design

Knowledge of the mechanisms of motive can get on a great help for UI/UX designers and information architects. The advantage of providing appropriate motives for the target consultation can be applied at the levels of:

— thought process complete the clear application operating theater website structure and organization of triggers and informational blocks supported with rigorous user research

— building navigation and call-to-action elements according to things that engage users motivating them to act

— creating congruous layout demonstrating key benefits or rewards

— providing corroboratory onboarding process motivating to test the product and test its functions

— presenting visual design solutions sympathetic to the target audience and adding the motive of aesthetic satisfaction

— including the copy which stimulates users, describes the key benefits of the product, the achievements users can catch, and support available in the process of interaction

— adding the features of setting short-terminus and lengthened-term goals

— facultative users to divvy up their achievements via various sociable networks — favorable reception, and praise of virtual communities is the potent extrinsic motive present.

Superior App using the mechanism of intrinsic motivating to boost users' productiveness

The rear end furrow is simple here: if you want users to like and use your product, give them a reason to love it. They will start their journey with «Why?» and testament repeat that question regularly at different levels of interaction — so gravel fain to evidenc them the serve.

This clause was earlier published at tubikstudio.com

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About the Source: Marina Yalanska is content manager and writer for Tubik Studio, tech/aim researcher

Source: https://blog.icons8.com/articles/two-types-of-user-motivation-design-to-satisfy/

Posted by: grossgook1951.blogspot.com

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